Signifying the start of the cruise season within Australia, CLIA Australasia held a gathering for cruise line members, media and stakeholders in Sydney on Wed night, concluding with the formal commencement of the industry body’s Cruise Month marketing initiative.
The soiree was an opportunity for CLIA Australasia Chairman Sture Myrmell to highlight Australia as being one of the most active and robust cruise markets in the world, with great optimism held for the year ahead.
“For this season, four CLIA cruise lines will introduce first time arrivals this year joining regular visitors and year-round vessels and one new cruise line making its debut in Australian waters,” Myrmell said.
“The range of itineraries this year will ensure that the economic benefit of cruise tourism is spread far throughout this region,” he added.
Myrmell also said there would be 60 ships sailing around Australian waters over the summer period with “almost all offering itineraries that include local ports.”
Myrmell indicated cruise has contributed more than $5 billion to the Australian economy over the past year.
Source: The Cruise Weekly
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