VIRGIN Voyages has announced a new music experience for guests called sonic identity, an area on board Scarlet Lady offering a record shop and karaoke lounge. The record store will feature personal listening stations and limitededition
vinyl collections, while passengers will also be able to book the Japanese-style karaoke space called The Groupie. In further musical announcements, Virgin Voyages has also revealed it has added two new DJ acts to its roster of residents, with MK (Marc Kinchen) and electronic duo Sofi Tukker coming on board to perform both on the ship and in land destinations such as the cruise line’s Beach Club at Bimini. Music has formed a dominant trope for the new cruise brainchild of human headline Richard Branson, with Virgin Voyages making great efforts to tie back to the parent company’s musical roots.
SOURCE: Cruise Weekly
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