Managing Cruise Dreams Carefully
Thursday 20th June 2019, 9:12am
Dream Cruises has revealed it is “highly sensitive” to the growing problem of overtourism in the cruise sector, adopting a range of initiatives such as opening up new destinations. Dream Cruises President and Managing Director of Crystal Cruises Asia, Thatcher Brown said “Taking the pressure off popular cruise destinations was an important factor in combating the problem”.
Dream has recently widened its scope of destinations to include MacLead Island, Bintan Island and Laoag, among others. “By doing so we have created new and unique options and variety for our guests, dispersing and overcoming overcrowding-related issues,” Brown said. He also added “We continue to work closely with the regional and local stakeholders to manage and minimise overcrowding in targeted destinations, as well as introducing itineraries that complement the destinations.”
When asked what methods cruise brands should implement to help address overtourism, it was said that there is no quick fix. Brown commented “As overtourism is a long-term problem it requires long-term strategies and solutions, it’s an important topic that deserves attention from the cruise lines. It’s vital for relevant stakeholders to identify the potential destinations that face overtourism and initiate steps to get travellers from various travel industries to sprawl out and avoid tourism choke points for selected destinations”. Brown also suggested cruise dispersal strategies should take into account seasonal considerations, as well as marketing campaigns that shift demand to slower periods or towards less known destinations.
Source: Cruise Weekly